Monday, October 4, 2010

Cultural Imperialism



defined...
• Cultural imperialism is the displacement of a nation’s customs with those of another country. The global dominance of American media is often resented overseas. Many countries dislike American incursions into their native culture, accusing the United States of cultural imperialism. France and Canada is the example of country that imposed limits on the imports of U.S TV programming. Fear of cultural imperialism is often blamed for anti-Americanism overseas. (Rodman, 2008)

In my opinion, cultural imperialism is a serious problem for a long time warranting serious attention... Serious and drastic measure should be taken to control the circumstance to prevent youth today abandon our traditional culture.( which is happening ritgh now...Facebook is the new culture) The problem with the cultivation of western culture leads to the distortion of reality of the teenager’s perception towards the world.

Glee TV series.

Glee TV musical series was introduces in 2009 and has taken the world by a storm. The series by Fox Studio Network gain much publicity for its originality and high energy musical ensemble comedy of high school students has won three Television Critics Association (TCA) awards.

The musical series is shown in Star World, Astro on Wednesday at 9am and can be catch online at Fox.com.The series has become a huge hit because it portrays the reality of the life filled with different race, ethnicity and culture.

Gossip Girl

Introduced in 2007, Gossip Girl was created by Josh Scwartz who also created The O.C and his co-creator Stephanie Savage. The series is originated from its best selling books entitled Gossip Girl which has been in the best sellers’ lists for months before it decided to be taken into production. The series has been a huge phenomenan since it first viewed and now continues to the fourth season. The story revolves around six teenagers and located on the heart of Manhattan,New York. Upper East Side is the origins of the rich and wealthy teenagers that entangled with many secrets and lies.

Issues
• unsuitable content that may affect Malaysian teenagers morally : homosexual lifestyles, teen pregnancies, use of obscene words and unsuitable language and attitudes from characters that plays a role of teachers and adults are widely portrays in the show.


• language used :harsh and inappropriate.



• a propaganda technique

“Well, Josh Schwartz (fellow co-creator) and I use the term ‘cultural permeation,’ ” said Savage (co creator of Gossip Girl). “We feel it really has had a lot of impact on pop culture in terms of music and fashion and certainly the cast taking off. That’s very rewarding creatively.”(Savage.2010)


The quote is from Stephanie Savage, a co creator of Gossip Girl. She stated that the TV series is trying to create a cultural permeation of to spread or past through so that every aspect is affected.



In short, cultural imperialsm...Not cool! love our culture, don't let it gone extint ..

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